This is the new Christmas Ad that many churches will be using . . .
I am not having a “bah – humbug” moment, but I don’t like it . . .
Here is why in a couple of bullet points:
- The consumerism versus the real meaning of Christmas is a bit cliche – but also, in these economic times having “successful entreprenuers” as wise men is a bit of a slap in the face to all those who are struggling to keep their businesses together in – but, at least the ad campaigners didn’t pick Bankers (unless on another poster, yet to be produced, Herod is replaced by a banker . . . )
- I “get” that it is supposed to be a representation of those gathered around the crib (so I can understand why the only child present is Jesus himself), but, are the only people in our society young? Look at the age of everyone else . . . maybe, like Shepherds, city couriers on their bikes do not live long (Shepherds defending their sheep from wild animals I guess their life span might be an issue . . . akin to the cyclicists dodging cars and busses?) But, those we are trying to reach at Christmas are not all of one demographic – so where are the older people in this picture, who could have been part of the scene – simply having a bunch of people who have walked out of a Next catalogue – are “wise men” all in their twenties in contemporary culture?
- Where are the other women? If you are going to create a decent illustration of modern culture – apart from Mary, where are the other women? Could we not have had a wise woman? A shepherdess? (You do get female entrepreneurs, plasterers, cycle couriers . . . )